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There are just four personality types and
each has its own distinctive characteristics and typical responses to a
variety of situations. Each individual personality will be best
supported and expressed with a specific palette of Color. Working in
California, USA, in the early 1980s, Angela Wright realized the links
between patterns of Color and patterns of human behavior, when she put
the four personality types together with the four Color families that
Johannes Itten (an artist at the Bauhaus, earlier in the twentieth
century) had noticed. This began to explain why individuals have such
different responses to the same Color.
People say it is impossible to classify all the millions of people in
the world into just four types. Yet the grand designer only divided
humanity into two. The basic patterns are absolute, just as the basic
male/female patterns, but equally, there are probably as many variations
as there are people. Each of us contains elements of one or more of the
other three, but understanding the archetype is the key to understanding
ourselves and others.
These classifications indicate where humanity fits into the natural
world. Human Color patterns are a reflection of nature's patterns, and
the constant play of light shows us wonderful Color and harmonies that
change consistently. We rely on the Color signals in our environment to
orient ourselves, so for example, in many parts of the world, when the
leaves change Color and go through Gold, Red, purple and brown before
they fall off the trees, we know that the natural cycle is drawing to a
close. We prepare for nature to shut down and hibernate, as regeneration
begins under the earth. We ourselves instinctively draw in. As long as
this happens in October and November, we are quite comfortable; but can
you imagine how deeply disturbed we would be if it happened in June? We
depend on the natural order more than we realize.
These patterns are fundamental to nature and are demonstrated in a
variety of ways: for example, the play of light in any one day gives us
four distinct moods - at sunrise, noon, sunset and night. The most
spectacular and readily identifiable manifestation is in the four
seasons of the year, in many parts of the world. Although this does not
occur in the same way everywhere, the yearly cycle is recognizable
everywhere and we react in similar ways.
It is important to understand that all four personality types can be
found all over the world; however, Group 3 predominates, worldwide, in
the indigenous populations of Australia, New Zealand, the Americas and
Africa - as well as most of Europe. Group 4 personalities predominate in
the Orient and parts of the Middle East. Group 1 people are particularly
to be found in Scandinavia, but they are everywhere. Group 2
personalities are rare, but they can be found everywhere - oddly, they
predominate in Norway. (It is interesting that, at the time of writing,
Norway has been making tremendous diplomatic efforts for some years to
bring peace to the Middle East).
The archetypal Group 1 personality reflects the patterns of springtime.
If you go out and look at nature in spring, it has a very specific Color
scheme and an unmistakable personality. Everything is coming back to
life after the long dark winter months and it is very lively. Birds make
a lot of noise and the whole animal kingdom is busy; bright warm Color
burst forth and spirits lift. The melting snow and ice fill the earth
with water and create a sparkling awareness of the fresh and the new.
The personality that reflects all this is externally motivated and
eternally young. They can be blonde, brunette or redhead, but they will
never be very dark or heavy - even when they put on too much weight,
they are light on their feet, love to dance and have an indefinable
quality of lightness to their being. Their features tend to be rounded
and delicate. They need plenty of light in their lives and are
particularly prone to SAD (Seasonal Affective Disorder). They have great
charm and the kind of career that this type should ideally pursue will
be working with many people - nursing, caring, communications and media,
sales, entertainment (particularly musical comedy). They have a natural
affinity with the young and they love the outdoors, so they make
wonderful PE and sports teachers. They are often very clever, but not
interested in heavy, deep academic debate. They like to get on with
things; they have a strong practical streak and inexhaustible energy.
They do not respond well, for example, to the beauty of linen, as it
never looks properly ironed (unless their subordinate influence is
autumnal). They like, and suit, crisp fresh fabrics and small patterns,
such as polka dots.
The challenge for this type is single-mindedness; they have the gift of
attending to many things simultaneously, but might be accused of being
superficial and frivolous. Their emotions can be very fragile.
Examples of famous people who appear to reflect this pattern are: Tony
Blair, the late Princess Diana and Bill Clinton.
The Color that reflect and express these characteristics are warm and
clear; they can be bright, but not necessarily. Just as everyone does,
the spring personality needs ease as well as stimulus, so their ideal
palette of Color will include soft peach, cream or turquoise, alongside
the brighter scarlet, cobalt or sky blues, warm emerald greens and pure
yellows that express their varying moods. Neutral Color to support them
are light camel, French navy and light warm Grey.
The archetypal Group 2 personality is linked to the natural patterns of
the summertime in many parts of the world.
As the year progresses and the earth begins to dry out, a softening
process sets in. The vivid green leaves tone down to a cooler, darker
green that perfectly enhances the soft Color of roses, sweet peas and
wisteria. Our instinct is to break off and relax after so much energy
has been expended. When the sun beats down, the Color are bleached out;
the concept of coolness becomes very attractive and the Color of summer
flowers echo that feeling. Imagine a quiet summer afternoon sitting
under a tree, contemplating the peaceful countryside and the heat haze
in the distance.
The archetypal Group 2 personality is cool, calm and collected. This
person is internally motivated, but equally very sensitive to what
others are feeling. Their features are gently curved and their eyes have
a misty quality to them - they are most often blue, with no flecks or
lacy patterns in them, but they can be grey, cool green or brown. Group
2 eyes do not dance, as Group 1 eyes so often do - they are still and
serene. Their hair is unlikely to be predominantly red, although there
could be warm lights in it; it will probably be cool brown or blond.
Summer related people abhor vulgarity and their humor is subtle and
often dry; they can be very witty. Ideal careers for this type are any
that involve creating order out of chaos, and keeping the peace -
diplomats, administrators, human resources - and, since they have an
acute sense of touch, particularly in their fingertips, they are often
gifted artists or musicians. Their gentle nature and keen analytical
skills also make them good general practitioners (medical). They need
order. They are very uncomfortable with poor-quality fabrics and love
pure silk jersey (with its slight sheen and the flowing lines it
creates), chiffon and cashmere.
The challenge for the summer personality is in appearing aloof and
unfriendly - and the need to resist the efforts of their livelier
friends to jazz them up!
The Group 2 personality does not seek the limelight, but some famous
people who appear to demonstrate these characteristics are HM The Queen
and Prince Charles (who had it thrust upon them), the late Princess
Grace of Monaco and Nelson Mandela.
The Color of the Group 2 palette are cool and subtle; they can be dark,
but never heavy. Some typical Group 2 Color are maroon, raspberry,
oyster, rose pink, grapefruit, powder blue, lavender, viridian and sage
green. Good neutrals to support them are mushroom, taupe, dove grey and
cool navy.
Archetypal Group 3 personalities are linked to the autumnal pattern.
Go back again to the countryside and see how things have changed since
the first warmth of spring. The temperature might be the same, but
nature's mood is quite different and so is her apparel. The bright,
perky spring flowers, in warm blue, lilac, orange, and yellow, have been
replaced by rich Gold, Fiery Reds, Purples, burnt orange and brown - and
not in flowers, but in the leaves. Autumn is abundant, as we harvest all
the fruits of the year's cycle; it is mature and ripe, with great drama
in the landscape.
The Group 3 personality is, like Group 1, externally motivated. However,
there are great differences - autumnal people are intense and strong.
They are all fiery, to a greater or lesser degree (depending on their
subordinate influences); if they have a strong summer influence, this
might not be apparent, but it is there; they can also be flamboyant.
They could be blond, brunette or redhead and their eyes could be blue,
brown or green and almost invariably have flecks of gold or tan in them.
However, the Group 3 eyes are more often brown or green; hazel eyes do
not occur in any other type. The textures that appeal to the Group 3
personality are those where the interest is inherent, rather than
printed on a smooth finish - raw silk, linen, and tweed. Group 3
personalities have a strong sense of justice and are constantly
fascinated with academic questions and how things work. They are very
aware of environmental issues. Good careers for them are anything
requiring detection and digging beneath the surface - police officers,
psychiatrists and archaeologists and lawyers. They are attracted to the
armed forces. They are often good writers, particularly in investigative
journalism. Physical comfort and solid substance are important to them
and they abhor anything flimsy, whether ideas or physical objects (such
as furniture).
The challenge for Group 3 personalities is to keep their wish to save
the world in proportion. They might be perceived as bossy and tedious.
Famous personalities who appear to be linked to Group 3 abound: they
include Sir David Frost, Germaine Greer and Bob Geld of.
The autumnal palette is offbeat - there are no pure primary Color.
Examples are vermilion, tomato, burnt orange, olive green, moss green,
golden yellow, terracotta, petrel blue, and aubergine. Good neutrals to
support these Color are most shades of brown.
Archetypal Group 4 personalities are an expression of the natural
pattern of winter.
The winter landscape is hushed and when snow falls heavily, it is
virtually achromatic - everything disappears under a blanket of pure
white. But under the surface there is powerful energy as the
regeneration process develops. Without leaves on the trees, outlines are
stark and minimal, with strong contrasts. Imagine a snowy field, where
you see an expanse of white and the apparently black shape of a leafless
tree, its bare branches etched against an icy blue, or cold grey, sky.
We treat the winter with respect, and when a storm breaks out, we run
for cover. We view dramatic snow-covered mountain peaks or a majestic
icy terrain with awe.
Similarly, Group 4 personalities automatically command respect.
Physically, their features are usually well defined and their eyes
compelling, whether they are blond or brunette; redheads rarely occur in
this type. They are internally motivated and have a gift for seeing the
broader picture and for delegation. They set their sights on the
objective and they are not easily diverted. They are often very
efficient, and precise in everything they do. They can't stand clutter,
or cluttered minds and they do not suffer fools. Their response to
foolishness will often be sarcastic and, unlike Group 3 - who will stop
and explain, fifty ways if necessary - they will simply move on. In
difficult times they are very stoical. They do care, but they are
unsentimental and do not get bogged down with emotional issues. They are
self-assured and ideal careers for them are usually at the top - they
are very effective in government and finance. They also shine in the
theatre and films, as well as PR, and in fashion (they do not follow
fashion - they are usually arbiters of it), they are perfectly suited to
the catwalk. If they choose to pursue a medical career, they will be
wonderful surgeons. If they decide to pursue a legal career, they make
brilliant barristers. The textures that echo this pattern are shiny -
glass and chrome in interiors, pure silk and satin for themselves. They
never need to create a drama, as they are innately dramatic - but it is
the drama of a frozen snowflake, or a flawless diamond on a black velvet
cushion.
The challenge for Group 4 personalities is to pay attention to other
people's feelings. They can be perceived as elitist, cold and uncaring.
Famous personalities who appear to embody the winter pattern are Sean
Connery, Gordon Brown, Margaret Thatcher and Diana Ross.
The Color of winter in the natural world are few - and a winter
personality instinctively recognizes this. They often favor simply
wearing black all winter and white all summer. They are the only type
who look good, and are supported by, unrelieved black or white. Other
Color in the tonal family are crimson, lemon yellow, Persian orange,
jade green, cold emerald, magenta, royal purple, midnight blue and flag
blue. These Color work particularly well in strong contrasts and the
best neutrals for this palette are black, white and clerical grey.
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